Pressemiteilung:
Sony to promote PlayStation 3 as top priority: Chubachi

(Kyodo News International (Tokyo) (KRT) Via Thomson Dialog NewsEdge) Jun. 5--TOKYO -- Sony Corp. will promote its PlayStation 3 game console, due to hit world markets in November, as a top priority for this year, the president of the consumer electronic giant says.

The new console business should not be left to Sony Computer Entertainment Inc., in charge of production and marketing, but will require group-wide efforts to realize "a smooth launch," Ryoji Chubachi said during a recent interview with Kyodo News.

As Sony made a huge investment to develop the PlayStation 3, "we will be in big trouble if we fail" in the undertaking, he added.

The new game console will hit store shelves in Japan on Nov. 11 and in the United States and Europe on Nov. 17, carrying a price tag of around 60,000 yen.

While the PlayStation 3 is said to be too expensive, Chubachi justified the pricing plan, saying the new machine is "overwhelmingly superior" in function to other makers' consoles, such as offering "awesomely realistic video images." Sony will try to have consumers understand that the price reflects the new console's cutting-edge technology which also includes the adoption of the next-generation Blu-ray Disc DVD format, Chubachi said.

Taking Sony's helm in June last year, Chubachi said he gives a "passing grade" to his leadership thus far as the company has released a number of new hit products over the past year, including a flat-screen liquid crystal TV and a video camera capable of recording high-definition images.
demnach gibt Sony's Chef zu, dass sie in großen Finanziellen Problemen sind, wenn die PS³ ein Flop wird, nud derzeit sieht es richtig derb danach aus, da sie einen großen Flop mit der PS3 auf der E³ eingefahren haben, bin gespannt, ob es wirklich so läuft. wie die derzeitigen Prognosen sind :/